B34R CL4N
History made. I designed the identity for B34R CL4N, the first African team to qualify for the Call of Duty: Mobile 2025 World Championship. Industry: Esports (CODM) Focus: Team Identity, Visual System, Digital Presence
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B34R CL4N is a competitive esports team operating within the Call of Duty: Mobile scene, where speed, coordination, and precision define performance.
The goal of this project was to create a bold and adaptable identity system that captures the intensity of competitive gameplay while maintaining clarity across digital platforms. The design direction focuses on strong visual impact, using high-contrast elements, structured layouts, and a commanding logo presence.
The focus was not just to create a logo, but to build a system that works in real competitive scenarios, from in-game visibility to live broadcast environments. Every design decision was made to ensure clarity, recognition, and impact under fast-paced conditions.
